A new Apple store in California demonstrates the painstakingly careful design of the iPhone maker’s retail outlets, in another example of the company’s dedication to detail.
Apple’s designers for the Berkeley, Calif.-based store ensured that both outward-facing glass panes and the edges of the sidewalk were lined up with the floor tiles laid inside the store — ensuring a symmetrical design that is in perfect alignment, according to a report from ifoAppleStore.
In order to achieve this design standard, nearly universal in Apple’s retail locations, workers tore the existing sidewalk apart and replaced it with a new one whose contraction lines matched the interior stone tiles, exhibiting a close attention to detail characteristic of the tech giant.
Passersby will more likely “feel” than see the change, though it took a lot of time and effort to achieve.
This intense attention to detail that gives Apple stores their iconic look may be part of the bigger business practice that propelled Apple to become the fastest-growing retailer in the U.S. It now represents 20 percent of total U.S. retail sales growth, according to recent sales figures.
Apple’s first-quarter sales of $4.6 billion marked an 80 percent increase from the same period last year and was largely attributed to Apple’s retail outlets, according to analyst David Berman. Apple Stores pulled in $3.2 billion in sales, mostly from its U.S. locations, nearly doubling from the same quarter last year.
The Cupertino, Calif.-based company recently revamped its stores to mark their 10th anniversary, and will likely continue to make its retail presence a cornerstone of Apple’s business.
Apple visionary Steve Jobs himself had a strong hand in the design of the retail stores, designing the glass staircases in many of the spaces, among other elements.
This retail growth is based, of course, on its products and services, demonstrating the strength of a tightly knit, controlled product line. But the intangible Apple experience, which extends to the spaces outside its stores, cannot be underestimated.
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